Sheeraz Hasan Meets Ethiopia Tourism Minister in Addis Ababa Media Tour
The Fame King Sheeraz Hasan meets State Minister of Tourism Dr. Endegena Abebe as part of a packed four-day agenda covering tourism, AI, investment, coffee, agriculture, aviation, and culture.
Sheeraz Hasan has touched down in Addis Ababa for a high-profile four-day media and investment tour running from June 14 to June 17, 2026. The globally recognized entertainment mogul and founder of Fame Media is in Ethiopia’s capital for a packed agenda that spans tourism, artificial intelligence, investment, coffee, agriculture, nature, aviation, and cultural heritage.
The visit is already drawing international attention as one of the most comprehensive media spotlights Ethiopia has received from a global entertainment figure.
Sheeraz Hasan Thanks Ethiopia Government for the Invitation
Before the tour began, Sheeraz Hasan took to Instagram to express his gratitude to the Ethiopian government for extending the invitation.
“I am deeply honored and grateful to the Ethiopian government for inviting me to this incredible country,” Sheeraz Hasan said. “Ethiopia has so much to offer the world — its culture, its people, its natural beauty, its innovation. I am here to make sure the world sees what I see. Let’s make Ethiopia famous.”
The post quickly gained traction across social media, with fans and followers from across the globe expressing excitement about the visit and what it could mean for Ethiopia’s international profile.
Sheeraz Hasan Meets State Minister of Tourism Dr. Endegena Abebe
Sheeraz Hasan wasted no time getting into the heart of the agenda, sitting down with Dr. Endegena Abebe, State Minister of Tourism for Ethiopia, in what marks one of the most significant moments of the tour so far. The high-level government meeting signals Ethiopia’s firm commitment to strengthening its global tourism presence and positions the country as a serious destination for international media and investment attention.
The meeting with Dr. Endegena Abebe underlines the official nature of Sheeraz Hasan’s visit and the Ethiopian government’s enthusiasm for bringing a global media spotlight to the country’s extraordinary tourism potential. It also sets a powerful tone for the remaining days of the tour, with more high-level engagements expected before June 17.
A Four-Day Agenda Built for Global Impact
The June 14 to June 17 tour is structured as a full media sprint designed to showcase Ethiopia across multiple sectors. Senior tourism leadership is confirmed as part of the agenda, pointing toward Ethiopia’s growing travel appeal, rich cultural identity, and historic significance as one of Africa’s oldest civilizations.
The schedule also includes a major artificial intelligence stop, giving the visit a forward-looking edge that connects Ethiopia’s development story to innovation, digital infrastructure, and Africa’s growing tech talent landscape.
A major public media platform appearance is also planned, adding a powerful press machine angle that promises wider global coverage and a stronger international narrative for Ethiopia.
Investment, Coffee and Agriculture Take Centre Stage
Investment is prominently featured on Sheeraz Hasan’s Addis Ababa agenda. Coffee and agriculture — two of Ethiopia’s most powerful economic identities — are both part of the business discussions, reflecting the country’s enormous potential as a global trade and investment destination.
Ethiopia is the birthplace of coffee, and its agricultural sector represents one of the most compelling investment stories on the African continent. Sheeraz Hasan’s spotlight on these sectors is expected to generate significant international business interest.
Nature, Heritage and Aviation Complete the Picture
The itinerary extends beyond the capital to include a major natural destination, giving the tour a travel and adventure dimension that showcases Ethiopia’s extraordinary landscapes and outdoor appeal.
A renowned elevated heritage site is also on the schedule, alongside river renewal projects that highlight Addis Ababa’s ongoing urban development and cultural preservation efforts.
Aviation is another key stop, with Sheeraz Hasan expected to explore Ethiopia’s growing role as a major continental and international aviation hub — a sector that continues to cement the country’s position as a gateway to Africa.
Ethiopia’s Moment on the Global Stage
With tourism, AI, media, investment, coffee, agriculture, nature, aviation, culture, and development all on one agenda, Sheeraz Hasan’s four-day Ethiopia tour represents one of the most ambitious international media missions the country has seen from a global entertainment figure.
“Ethiopia deserves to be on every global traveler’s list, every investor’s radar, and every media conversation about Africa’s future,” Sheeraz Hasan said. “I am here to make that happen.”
The full rollout of meetings, interviews, and coverage is expected to continue through June 17, with global media attention building as the tour progresses.
Sheeraz Hasan’s Ethiopia tour runs from June 14 to June 17, 2026.